INSTACART I
PROJECT TYPE
Branding & Identity
High-Fidelity App Wireframes
Mockups
TOOLS USED
Adobe Illustrator
Adobe Photoshop
Figma
FigJam
Welcome to the revamped Instacart experience—an innovative redesign that brings a fresh and user-centric approach to the way you shop for your groceries. Our redesigned Instacart app is more than just a shopping platform; it's a seamless blend of functionality and aesthetics. With an intuitive interface, streamlined navigation, and enhanced features, we've reimagined the way you connect with your favorite stores and get your essentials delivered. Instacart has never been so user-friendly, making your grocery shopping experience not only efficient but also enjoyable. Welcome to the future of effortless shopping with the all-new Instacart app redesign.
INTRODUCTION
Redesigning the Instacart app is centered on enhancing user experience by streamlining the app's interface for easier navigation and improved usability. Instacart is a grocery delivery app that connects users to nearby stores, offering personalized recommendations, various store options, and convenient features like order history and deals. Although the app's carrot logo effectively conveys its purpose, the interface can feel cluttered, with essential information dispersed across multiple locations. My redesign aimed to simplify this structure, providing a clear, cohesive layout that makes accessing important features effortless and enjoyable.
BRANDING & IDENTITY
COLOR PALETTE
#6DC531
#FF6620
#F5F5F5
#292929
#003D11
TYPOGRAPHY
Primary Typeface
Secondary Typeface
LOW-FIDELITY WIREFRAMES
HIGH-FIDELITY WIREFRAMES
MOCKUPS
