THE GOOD PLACE I
PROJECT TYPE
Branding & Identity
Logo Design
End-To-End Responsive Website
Social Media
Corporate Stationery
TOOLS USED
Adobe Illustrator
Adobe Photoshop
Figma
I had the privilege of shaping the brand identity and digital presence for The Good Place, a creative studio founded by artist and art historian Shilpa Sagar. My role encompassed branding and identity design, logo creation, an end-to-end responsive website, social media assets, and corporate stationery. The goal was to craft a visual identity that reflects the studio’s ethos—where creativity, culture, and community come together. Every design element was carefully curated to capture The Good Place’s artistic essence while providing a seamless and engaging experience for its audience.
INTRODUCTION
The Good Place is more than just an art gallery—it’s a vibrant hub for artistic expression and collaboration. Founded by Shilpa Sagar, the studio is dedicated to promoting unique artworks, supporting local Indian artists, and showcasing antique furniture pieces that beautifully merge heritage with contemporary artistry. Beyond exhibitions, The Good Placefosters a thriving creative community through interactive events like workshops, art classes, and open mics. This project brings to life the studio’s vision through cohesive branding and an intuitive digital platform, ensuring that art lovers and like-minded individuals can explore, create, and connect effortlessly.
BRANDING & IDENTITY
COLOR PALETTE
#FFAF00
#FFFFFF
#2B3526
#141D10
TYPOGRAPHY
Main Headings, Sub Headings
TRIRONG
Bold
Paragraphs, Buttons
TRIRONG
Regular
LOGO DESIGN
Vertical Orientation LOGO on White
Horizontal Orientation LOGO on White
Vertical Orientation LOGO on White
Horizontal Orientation LOGO on White
LOGOS in Color
WEBSITE DETAILS
ENGAGING HERO SECTION
A visually striking hero section immediately establishes the studio’s identity. Carefully selected typography and imagery create an inviting atmosphere, setting the tone for artistic engagement.
NAVIGATION
The website features a clean and well-structured navigation system, ensuring effortless exploration across all sections. On desktop, the navigation bar remains prominent for easy access, while the mobile version utilizes a hamburger menu for a streamlined and user-friendly experience. Designed with a fully responsive layout, the site adapts seamlessly across devices, maintaining functionality and aesthetic consistency.
ENGAGEMENT & INTERACTIVITY
The website offers an engaging and immersive browsing experience through various interactive features.
The image gallery allows users to engage with artworks by liking their favorite pieces, creating a more personal connection with the displayed collections.
Hover effects over key informational sections provide an intuitive way for visitors to explore details dynamically, enhancing user engagement.
Clicking on each studio or unique craft opens a pop-up with more information, offering an in-depth look without navigating away from the page.
The Events section is designed to be interactive, allowing users to access as much or as little information as they need, making event discovery seamless.
An interactive calendar displays past, present, and future events, giving visitors a comprehensive view of the studio’s activities—helping them understand what types of events take place and what they can look forward to.
SUBSCRIPTION FEATURE
A built-in WhatsApp subscription feature allows visitors to stay updated with upcoming exhibitions, workshops, and special events. This direct engagement tool helps The Good Place maintain an active connection with its audience, ensuring that art enthusiasts and collaborators never miss an update.
FINAL WEBSITE
SOCIAL MEDIA
BUSINESS CARDS
